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Pre-Campaign Planning
 At
O&A, we consider pre-campaign planning key to fund-raising
success. As Ben Franklin wisely stated, “If you fail to plan,
you plan to fail.”
An O&A campaign planning study will essentially “test the
market” to assess the resources available for your organization’s
fund-raising campaign. Through personal interviews conducted by outside,
objective analysts, philanthropic leaders and potential campaign donors
will reveal facts, attitudes and concepts that may not be available
to those within the organization. These invaluable opinions will have
a direct impact on your campaign. After analyzing the study findings,
O&A will present you with a written report, including potential
sources of major funds, suggestions for leadership, campaign organization,
an assessment of the strength of your case, and a plan of action for
your campaign.
Typically we also conduct a development assessment, which evaluates the
overall effectiveness of your development program, concurrently with
a campaign planning study. The assessment process will analyze your
organization’s readiness to face the challenges a campaign effort
places on your development department. Presented as part of the O&A
campaign planning study report, it includes specific recommendations
and an action plan to help ensure campaign readiness and strengthen
your ongoing development operation.
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Case Statement Development & Campaign Marketing
O&A can develop your campaign’s
marketing strategy and oversee the production of all campaign materials.
Working with your key staff members, we will create a strong and compelling
case statement that captures the fundamental nature of your organization.
Your case for support will be written from a donor’s perspective,
to an audience of corporate, foundation and community leaders. It
will include a complete description of your organization’s history,
mission and programs, the objectives to be funded
by your campaign, and a comprehensive list of named gift opportunities.
We will also develop a campaign theme and a distinctive logo, as well
as other campaign collateral that will reflect the unique qualities
of your fund-raising effort and effectively position the campaign
to your constituency.
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Campaign, Annual Fund & General Consultation
O&A can provide you with tailormade consulting whether the assignment is a multi year , multi million undertaking or an annual support campaign.
From streamlined
focus on your organization’s fund-raising
priorities, to broad scope vision for long-range
planning, O&A's consulting services are designed specifically to address your
needs.
O&A will provide advice and strategy to your Board and staff
regarding your fund-raising goals, your long-range development plan,
case for support, and Board development. O&A will work with you and
your volunteer leadership to help you conduct a successful campaign,
or consult with your staff on an ongoing major gifts or annual giving
program.
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Workshops For Volunteers & Staff
A workshop or training session can make a dramatic difference to
your campaign or overall development program.
O&A will provide tailor-made workshops for your Board, staff
or volunteers, with training sessions, seminars or retreats. Popular
topics include “Who's Afraid of the Big, Bad Ask?” (how
to ask for big gifts), “A Great Board is Like a Great Irish
Stew” (building a better board), and “How to Get and Keep
the Sizzle in Your Annual Fund” (annual fund development). Let
us create a special workshop just for you, using our experience and
expertise to deal with the particular issues and challenges that your
organization faces.
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